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They weren't found in games loaded in MyCareer
Unskippable advertising returns to NBA 2K, fans angry The NBA 2K series is taking new criticism due to 2K MT PS4 the presence of loading-screen ads which are displayed in the main game. Stevivor has reported that this weekend Oculus advertising was shown prior to the "episode” of NBA 2KTV. This happens the case when the game is loading in any of NBA 2K21's modes. The prompt to edit lineups during the loading process does not appear until after the commercial finishes, meaning users have only one option: watch it until the very end.

Monday morning Polygon employed the Xbox One game to search for unskippable advertisements. They weren't found in games loaded in MyCareer, MyTeam, or any of several Play Now matchups. This could only be affecting some versions or regions or 2K Sports already nixed the ads in the wake of the weekend's controversy. We've been in touch with an 2K representative to get clarification.

Stevivor confirmed that the ads were available in the NBA 2K21's PC version as well as PlayStation 4 version. NBA 2K20 started showing unskippable advertisements on Halloween. They were launched by NBA 2K19 during the summer of its release. Both created backlashes that quickly went away.

In-game advertising -- not just fake billboards or actual sponsorships -- is not something new. Madden NFL 10 started with it on the PlayStation 3 and Xbox 360 with pre-game advertisements for Snickers more than a decade before.

In September, EA Sports inserted unskippable advertising into UFC 4 (and even 2018's UFC 3), which was released in August on PlayStation 4, Xbox One and Windows PC. EA Sports has since apologized to the fighters and removed any ads. While the publisher acknowledged that advertising in game was not a new feature to Cheap MT 2K22 PS4 UFC, he said it was important for players to be aware of the presence.

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